Whether we’re helping businesses save money with an energy efficiency retrofit, showing community residents how to save millions of gallons of water, or inspiring commuters to swap their car for a bike, generating participation in our programs is easy because their designed with an authentic understanding of what works best for the people they serve.
At the heart of our outreach efforts is the practice of human centered design. Human centered design is a creative approach to problem solving that puts people at the center of the process so the development of new solutions inherently meet the unique needs of their lives. Our approach is rooted in a fundamental understanding of the goals, motivations and aspirations of the people we’re serving – and it starts with simply getting to know them.
Our Marketing and Outreach team is staffed with experts who listen hard and evolve our engagement strategies as the needs of our audiences evolve. We act as an agile, integrated marketing department capable of driving all aspects of lead generation and outreach, customer communication and engagement and market presence. In all cases, we are completely transparent, fully accountable, and guided by both experience and data.
Participation and Outreach Expertise
- Market Research
- Audience Analysis
- Demand Generation
- Earned Media
- Campaign Development
- Public Education
- Brand Development
- Branding & Identity
- Interactive Design
- Graphic Design
We don’t have a one-size-fits-all approach to customer outreach and engagement. Instead, we conduct informed research to uncover what is emotionally relevant to the people we care about, and which outreach channels are likely to work best in reaching them.