Mountain Bikers

Aaron Worthy, moved to Santa Cruz from long list of destinations cities working throughout US, Canada and Alaska.  He earned a B.S. in Bioenvironmental Science from Texas A&M University and multiple accreditations in the green building, energy efficiency and building performance arenas.   Aaron brings an extensive array of experiences to Ecology Action from working with an International Certifying Body on large industrial projects, to leading a team of fly-fishing guides in remote outpost in Alaska, and most recently the owner of a successful building performance construction company.

Aaron keeps our engineering programs, projects and staff operating smoothly, and safely to produce high-quality energy efficiency projects and outstanding customer satisfaction.  Aaron’s exceptional skills in project management and workflow development support him in handling extensive coordination between clients, customers, utilities, program staff, engineering staff, and management.

Aaron is steward of the environment, passionate of the outdoors, an avid fisherman, and traditional archer. When not working with his wonderful team at Ecology Action, you will likely find him embracing time with his newly born son.

Heather Henricks is responsible for the planning, development, and implementation of Ecology Action’s marketing strategies, marketing communications, and public relations activities. She also oversees the development and implementation of support materials in the service areas of energy, transportation, and water conservation. Heather leverages her expertise in hands-on digital project management, accountable for leading the ‘big idea’ development, execution, and management of innovative, results-oriented, cross-channel digital marketing campaigns.

Kyle Maxwell brings 20 years of creative development experience to Ecology Action. Hailing originally from San Jose, Kyle studied graphic design at San Jose State University, then dove headfirst into the agency world, building brands for start-ups and Fortune 500 tech companies in Silicon Valley. A deep passion for cycling and snowsports eventually led Kyle build a design company and pursue working with outdoor sports brands, creating campaigns and marketing collateral that better aligned with his own love for adventure and simplified living. In 2014, Kyle consulted with Ecology Action’s marketing team to create a new identity for the organization which led to four years of ongoing work and then ultimately a full-time position leading creative direction on all aspects of program marketing at EA. A recent transplant from “over the hill”, Kyle lives with his family in Scotts Valley and can be frequently seen on two wheels carving turns on backroads and shredding Santa Cruz’s finest trails.

As Sales Manager for Ecology Action’s Hospitality Program in coordination with PG&E, Mike is responsible for managing Ecology Action’s sales team delivering energy efficiency upgrades to hospitality customers throughout California.

Piet Canin oversees Ecology Action’s sustainable transportation programs, which emphasize healthy, money saving, and environmentally friendly means of travel. Piet has helped implement several innovative programs at Ecology Action, including Bike to Work Day, the Electric Bike, and Folding Bike Incentive programs. Piet has been active in advancing sustainable transportation programs over the past 30 years. He has extensive experience working with a diversity of partners including schools, businesses, public health, safety, and transportation agencies, community groups and individuals.

Piet has actively advocated for the Coastal Rail Trail since 1998 and leveraged diverse partners to move forward such projects as the Beach Street Bikeway, Arana Gulch and increased funding for the Rail Trail. Piet is a long-time member of the Regional Transportation Commission’s Bike Advisory Committee, FORT Board Member and a Bike Santa Cruz County Lifetime Achievement award recipient.