Mountain Bikers

Aaron Daly comes to Ecology Action with a deep expertise in the grocery market. He will be working directly with our teams to help us grow our impact and business in the grocery sector and build out the grocery association. Aaron comes to us from Whole Foods where he was the Global Energy Coordinator. He supported the company’s regional offices in all aspects of their energy management. Prior to working at Whole Foods Market, Aaron was a National Account Manager at PECI, a not-for-profit energy efficiency consulting group based in Portland, OR. At PECI, Aaron worked with retailers such as Supervalu – Albertsons, Trader Joes and others on the development and execution of energy management programs. Aaron is a Certified Energy Manager and holds an MS in energy management from Sonoma State University.

Heather Henricks is responsible for the planning, development, and implementation of Ecology Action’s marketing strategies, marketing communications, and public relations activities. She also oversees the development and implementation of support materials in the service areas of energy, transportation, and water conservation. Heather leverages her expertise in hands-on digital project management, accountable for leading the ‘big idea’ development, execution, and management of innovative, results-oriented, cross-channel digital marketing campaigns.

Jonathan Tan came to Ecology Action with the singular goal to change the world when it comes to the grocery space. The one thing that connects all people regardless of race, ethnicity, nationality, gender identity, religion, political affiliation, or favorite sports team is food. Where we procure our food, how we prepare our food, how we consume our food, and where we gather to enjoy friends and family while sharing our experiences while devouring our favorite recipes. Our local grocery store is one of the most important places to our respective communities. Jonathan wants to help grocers be the best version of themselves and help them to continue to be leaders and stewards in their respective communities. Jonathan has more than 20 years of experience as an entrepreneur and as a business executive for Fortune 500 and privately held companies. He has also been a top-selling sales executive and a field-service engineer. Jonathan served six years in the US Navy as a nuclear-trained machinist mate while serving two West Pac tours aboard the fast-attack submarine USS Pogy SSN-647. Jonathan has incredible sock game and a person might think he has a significant holding in VANS based on the number of pairs of shoes he owns.

Piet Canin oversees Ecology Action’s sustainable transportation programs, which emphasize healthy, money saving, and environmentally friendly means of travel. Piet has helped implement several innovative programs at Ecology Action, including Bike to Work Day, the Electric Bike, and Folding Bike Incentive programs. Piet has been active in advancing sustainable transportation programs over the past 30 years. He has extensive experience working with a diversity of partners including schools, businesses, public health, safety, and transportation agencies, community groups and individuals.

Piet has actively advocated for the Coastal Rail Trail since 1998 and leveraged diverse partners to move forward such projects as the Beach Street Bikeway, Arana Gulch and increased funding for the Rail Trail. Piet is a long-time member of the Regional Transportation Commission’s Bike Advisory Committee, FORT Board Member and a Bike Santa Cruz County Lifetime Achievement award recipient.

Wes is a Bay Area native who comes to Ecology Action with a full-stack digital marketing background from the financial services, compliance software and blockchain industries. Wes enjoys being outside (in the water) as much as he can. Wes likes maintaining a fast pace and collaborating cross-functionally with different teams to achieve goals or die trying.