Five Decades of Transformative Climate Action
From launching a humble recycling center in Santa Cruz to becoming a nationwide innovator, we’re pioneering solutions that cut carbon emissions across industries. Whatever the next 50 years bring, Ecology Action will be here, driving sustainable change.
Our Mission
Advance equitable community climate solutions in high-GHG-emitting sectors.
Our Story
1970: Ecology Action was launched on the very first Earth Day
Ecology Action’s first initiative was to establish a recycling center in Santa Cruz, CA. Then came a county-wide curbside recycling program.
Our Story
1987: Bike to Work Day
We launched a county-wide Bike to Work Day and began our foray into transportation, which we’re still known for today!
Our Story
2015: Commercial Energy Management
We started an energy management B Corp. Today, we call it Taper.
Our Story
2018: Electric Vehicle Equity
We launched EV outreach and charging infrastructure installation efforts to answer the growing need for electrified transportation.
Our Story
2020: Grocery Sustainability
We founded Ratio Institute to advance sustainable food retail practices and target one of the highest GHG-emitting commercial sectors.
Our Story
2024 and Beyond
Ecology Action has reached 100+ team members and is growing. As we look to the horizon, we envision even more partnerships to innovate and deliver powerful, equitable climate solutions to help all communities thrive.