Aaron draws on more than 12 years of energy program operations to oversee our equipment supply chain. In his role, Aaron negotiates equipment pricing and availability with vendors and distributors to ensure that our program participants receive the highest quality equipment at the lowest cost. He also analyzes and develops retrofit specifications.

Aaron Daly comes to Ecology Action with a deep expertise in the grocery market. He will be working directly with our teams to help us grow our impact and business in the grocery sector and build out the grocery association. Aaron comes to us from Whole Foods where he was the Global Energy Coordinator. He supported the company’s regional offices in all aspects of their energy management. Prior to working at Whole Foods Market, Aaron was a National Account Manager at PECI, a not-for-profit energy efficiency consulting group based in Portland, OR. At PECI, Aaron worked with retailers such as Supervalu – Albertsons, Trader Joes and others on the development and execution of energy management programs. Aaron is a Certified Energy Manager and holds an MS in energy management from Sonoma State University.

Aaron Worthy, moved to Santa Cruz from long list of destinations cities working throughout US, Canada and Alaska.  He earned a B.S. in Bioenvironmental Science from Texas A&M University and multiple accreditations in the green building, energy efficiency and building performance arenas.   Aaron brings an extensive array of experiences to Ecology Action from working with an International Certifying Body on large industrial projects, to leading a team of fly-fishing guides in remote outpost in Alaska, and most recently the owner of a successful building performance construction company.

Aaron keeps our engineering programs, projects and staff operating smoothly, and safely to produce high-quality energy efficiency projects and outstanding customer satisfaction.  Aaron’s exceptional skills in project management and workflow development support him in handling extensive coordination between clients, customers, utilities, program staff, engineering staff, and management.

Aaron is steward of the environment, passionate of the outdoors, an avid fisherman, and traditional archer. When not working with his wonderful team at Ecology Action, you will likely find him embracing time with his newly born son.

As Energy Efficiency Consultant, AJ’s primary focus is providing energy efficiency field audits and LED lighting specification for medium to large commercial businesses, nonprofits, and government facilities in California. AJ employs technical analysis to offer an analysis of no-cost and low-cost energy alternatives for his customers.

Bruce Whitehill draws on more than  15 years of materials, planning, and operations management experience to oversee Ecology Action’s Supply Chain and Contractor Management Team. In this role, he oversees all recruitment, training, and management of installation contractors. Bruce also oversees the development of project specifications and relations with equipment vendors including the negotiation of availability and pricing. He holds a LEED AP BD+C certification and is certified by the American Production and Inventory Control Society with a CPIM (Certified Production and Inventory Management).

Carlos has been with Ecology Action since 2011. As Senior Energy Consultant, Carlos Carlos uses his understanding of market fundamentals and technical analysis to offer an analysis of no-cost and low-cost energy alternatives for his customers. He is responsible for sales,  territory management, account management, and providing energy efficiency solutions to commercial customers in California.

Darren Nix ensures that our programs offer the newest energy efficient technology at the highest quality and lowest price. To this end, Darren identifies, vets, secures, and on-boards new products and methodologies.  Darren also provides software support and ongoing training for our field staff so that new technologies are seamlessly integrated into our programs. Darren joined Ecology Action in 2007 as an Energy Efficiency Specialist, working in the field to identify energy efficiency measures and support customers through installation. Darren holds a B.S. in Neuroscience from UC Santa Cruz.

As Energy Consultant, David’s provides energy efficiency field audits and LED lighting specification for hospitality customers throughout California, through Ecology Action’s Hospitality Program. David’s career has focused on lighting, energy efficiency, water efficiency, recycling, and waste management. David holds an M.B.A. in Sustainable Management from Presidio School of Management.

Garvin has been with Ecology Action since 2014. As Engineering Sales Consultant, Garvin uses his understanding of market fundamentals and technical analysis to offer an analysis of no-cost and low-cost energy alternatives for his customers participating in San Mateo County and Silicon Valley Energy Watch programs, and Ecology Action’s Hospitality program. Garvin uses his technical expertise to implement low-cost, no-hassle solutions to dramatically cut energy bills for his customers. Garvin earned his Bachelor’s Degree in Environmental Studies Magna Cum Laude from University of San Francisco.

Greg works to ensure that Ecology Action leads the industry in quality retrofit specification, customer service, and installation standards. To this end, Greg performs in-depth on-site project evaluations, reviews calculators for accuracy, tracks customer and installation issues to resolution, and implements new procedures when necessary. Having reviewed more than one thousand projects, Greg offers an incredible command of efficiency measure specifications and measure codes; utility and regulatory requirements and approval processes; and code compliance. Greg joined Ecology Action in 2009 and has continued to push our QA/QC standards to the highest level.

Jack has been with Ecology Action since 2007. As Energy Consultant, he provides energy efficiency field audits and LED lighting specification for medium to large commercial businesses, nonprofits, and government facilities throughout California. Jack earned his B.S. from San Francisco State University.

Jane leads the Portfolio Strategy and Development team at Ecology Action, which includes Research & Development, Solutions Design, Strategic Sourcing and Strategic Project Office. Our R&D efforts focus on exploring and testing early-stage energy management solutions for large commercial clients as well as utility program business development pursuits. Solutions Design, our product management team, is responsible for designing energy savings solutions that scale and Strategic Sourcing oversees our network of installation partners and equipment vendors. Finally, our Strategic Project Office coordinates cross-functional initiatives to maximize collaboration and operational efficiency.

As Director Customer Solutions, Jennifer is responsible for managing Ecology Action’s sales team delivering energy efficiency upgrades to Sacramento Municipal Utilities District customers thru the SMUD Complete Energy Solutions program. Jennifer earned her M.B.A. in Sustainable Energy Management from Marylhurst University.

As Vice President of Innovation, John designs, directs and manages processes for innovation and strategy development that lead to new growth opportunities for the organization. John has been with Ecology Action since 2008, where he began his career as an Energy Efficiency Specialist.

Jonathan Tan came to Ecology Action with the singular goal to change the world when it comes to the grocery space. The one thing that connects all people regardless of race, ethnicity, nationality, gender identity, religion, political affiliation, or favorite sports team is food. Where we procure our food, how we prepare our food, how we consume our food, and where we gather to enjoy friends and family while sharing our experiences while devouring our favorite recipes. Our local grocery store is one of the most important places to our respective communities. Jonathan wants to help grocers be the best version of themselves and help them to continue to be leaders and stewards in their respective communities. Jonathan has more than 20 years of experience as an entrepreneur and as a business executive for Fortune 500 and privately held companies. He has also been a top-selling sales executive and a field-service engineer. Jonathan served six years in the US Navy as a nuclear-trained machinist mate while serving two West Pac tours aboard the fast-attack submarine USS Pogy SSN-647. Jonathan has incredible sock game and a person might think he has a significant holding in VANS based on the number of pairs of shoes he owns.

As Sales Manager for Ecology Action, Josh is responsible for managing a sales team delivering energy efficiency upgrades within SMUD and PG&E programs throughout California.

Josiah Adams leads Ecology Action’s technical team to ensure that the organization’s programs incorporate the latest best practices in program design and calculation of energy savings. Josiah is responsible for tracking codes and regulations and ensuring that the methodologies Ecology Action uses to generate savings calculations are accurate, verifiable, and persistent. He also oversees the identification and analysis of new energy efficient technologies for Ecology Action’s programs. Josiah regularly represents Ecology Action at national conferences and has presented its savings calculation methodology at leading industry symposiums, including ACEEE. Josiah earned his M.B.A. in Energy Sustainability from UC Davis Graduate School, and his B.A. in Environmental Studies from Oberlin College.

As Program Manager, Lore is responsible for managing a wide range of operations projects and ensuring that operations deliverables are completed consistently and on time, and that they meet quality standards and the client’s requirements. Lore consistently strives to improve business operations and process efficiency for Ecology Action. Lore earned her MA in Urban Planning with an environmental focus from San Jose State University, and her BA in Horticulture and Botany from Chico State University.

As Director Delivery Services, Michelle helps develop and coordinate processes and procedures to promote quality assurance, and oversees regulatory compliance requirements applicable to the Energy Efficiency industry. In her previous role as Senior Program Manager, Michelle provided program and client management for an array of utility programs within Ecology Action’s Energy Division. Offering comprehensive management of all program design, marketing, sales, delivery, and closure, she supervised and prepared budgets and the implementation of energy efficiency upgrades for both commercial and residential customers ranging from small to medium businesses to large industrial.

As Sales Manager for Ecology Action’s Hospitality Program in coordination with PG&E, Mike is responsible for managing Ecology Action’s sales team delivering energy efficiency upgrades to hospitality customers throughout California.

As Compliance Manager for our Energy Division, Noelle manages energy efficiency client relationships including utility and municipal program partners, she is responsible for financial analysis, monthly reports, and program metrics.

Oren joined Ecology Action in 2010 as an energy efficiency specialist for the Right Lights Plus program in the City of Palo Alto. Since that time he has excelled in the specialty of lighting efficiency retrofits and has provided comprehensive lighting audits, specification and installation oversight services to hundreds of commercial customers. Prior to joining Ecology Action, Oren worked as an energy efficiency consultant for a home performance company in the east San Francisco Bay Area helping residents to make their homes more comfortable, healthy, and energy efficient. Over the years and with continued training he has become the go-to professional within Ecology Action for lighting retrofit projects in the municipal and commercial markets. Before pursuing his career in the energy efficiency field, Oren left his home in Israel and spent several years traveling and living with rural communities around the world. This inspired him to pursue a BA degree in International Development Studies at the University of California, Berkeley. Oren also worked in microfinance, successfully promoting an innovative domestic micro-lending program for small businesses, recruiting participation from several micro-credit organizations around the US.

Pete started his career as an Industrial Engineer after graduating from Penn State University. He moved to California to start the Green MBA program at Dominican University, where he graduated in 2009. While attending school, he put his resource efficiency and analytical skills to use helping to develop business opportunities around recycling for Native American tribes in Northern Nevada and developing a business plan for a waste and recycling transfer station for the La Jolla Indian Reservation. While at Ecology Action, Pete has worked in Zero Waste for multifamily residences and for the tourism industry in the Monterey Bay area as both a program coordinator and an operations analyst. He then worked on the Energy Upgrade California program as an operations analyst, tracking program metrics and expenditures. He currently serves as a Business Operations Analyst, where he builds processes, tracks metrics and forecasts budgets for Ecology Action’s energy efficiency programs.

After studying Communication at the University of Arizona, Peter began his career as a rock climbing and whitewater instructor for Outward Bound in the Northwoods of Maine. Peter became Outward Bound’s Operations Manager and later pursued a Master’s degree in Resource Management from Antioch University. Following Antioch, Peter became the Pollution Prevention Manager for the state of Maine. At Maine’s Department of Environmental Protection Peter developed sustainability programs for dozens of business sectors including starting one of the nation’s first green hotel programs (over 200 businesses in Maine participating). The success of the model used for Maine’s hotels prompted the Sustainability Manager from Hannaford, New England’s largest grocery chain to inquire if the methodology could work for grocery stores. After a successful implementation for Hannaford, Peter joined Manomet, a sustainability non-profit and founded the Grocery Stewardship Certification (GSC) Program in 2012. The GSC became a nationwide sustainability platform for the grocery sector with more than 1,000 grocery stores from 15 chains (including Ahold Delhaize, Whole Foods, Albertsons, Sprouts, HEB, Hy-Vee, Brookshire Brothers, Shop and Save) applying store-level sustainability improvements that reduce operating costs. Peter has facilitated the process of establishing sustainability strategies for companies such as L.L. Bean, Bowdoin College, Sunday River, and Easter Funding. Peter is ISO 14001 Lead Auditor certified, Commercial Energy Auditor trained, Building Operator Certified, and Hazardous Waste Operations certified. Peter teaches as adjunct faculty for Antioch University, Tufts University, and the University of Maine.

As Director of Engineering, Richard Ma is an integral member of Ecology Action’s Energy Team. In addition to heading up the Engineering team, Richard has performed robust investment-grade audits for commercial and industrial buildings for our energy efficiency programs since 2013. With over 9 years of experience in energy efficiency, Richard is an expert at developing comprehensive customized measures and calculating savings using eQuest and Bin analysis. A licensed Professional Engineer and a LEED Accredited Professional, Richard earned his Ph.D. in Mechanical Engineering from Stanford University.

As a Channel Manager, Robb leverages his sales expertise to build enduring relationships to clients with diverse size and backgrounds. With characteristic authenticity, he works diligently with distributors and partners to provide them with specific tools to seamlessly complete a multitude of projects.

Shane draws on 18 years of experience in sales account management, customer service, consulting and training in his role at Ecology Action. As Senior Energy Consultant, Shane is responsible for sales, territory management, account management, and providing energy efficiency solutions to commercial customers throughout California.

As Energy Efficiency Consultant, Susie is an integral part of our Energy team, providing energy efficiency field audits and LED lighting specification for medium to large commercial businesses, nonprofits, and government facilities in California. Susie employs technical analysis to offer an analysis of no-cost and low-cost energy alternatives for her customers.

Mapping strategic business objectives by planning, developing, and implementing process and project infrastructure across Ecology Action’s portfolio of service offerings. I work with all of the teams to establish a center of excellence that promotes best practices in projects and programs to bring about organizational change and institute a culture of knowledge management.