Driving systemic change for half a century

Ecology Action launched on April 22, 1970, the nation’s first Earth Day, to address our community's environmental challenges. We established Santa Cruz’s first recycling center and advanced policy that created the county’s first curbside recycling program. We have developed solutions addressing various recycling issues, pesticide use, and compost practices. In the more than 50 years since our launch, Ecology Action has grown into a regional leader that empowers individuals and organizations to make positive changes for a healthier, more equitable, carbon-neutral future.

Ecology Action - Mission Driven - seaside cliff


Our mission is to advance equitable community climate solutions in high-greenhouse gas emitting sectors. To achieve this we empower people, businesses and communities make simple, yet profound changes that have measurable social, economic, and environmental impact through innovative energy, water, and transportation solutions.

Ecology Action - A Vision for the Future - school children crossing a street

A Vision for the Future

We are at a critical moment in time—we have a decade to make the changes we need to make for the future of our species and planet. Climate change is accelerating at an alarming pace. Positive change is happening, but we must accelerate the rate of change to secure a sustainable future for all. We envision a future where sustainability is a cornerstone strategy in every business, large and small; where equitable, clean, affordable transportation is available to all; and where the positive impact of individual choices ripples outward creating a wave of awareness and positive action. This our future and our shared reality, we must work together to get there.

Ecology Action - Our Commitment - Ecology Action Building

Our Commitment

We are deeply committed to transparency in all aspects of our operations, reporting, and impact measurement at Ecology Action. We know every dollar counts for our partners and donors. We pride ourselves on making fiscal conservancy a key tenent of our work. We commit to measurable goals for all projects at the onset and report on the outcomes with clarity so our partners and donors can see that tangible progress is being made on the initiatives that matter most to them.


How We Create Impact


Policy & Partnerships

We leverage decades of expertise in environmental policy and strong regional relationships to drive scalable environmental and economic success. We help government agencies, utilities, and non-profit partners meet their sustainability goals.


Community Activation

With deep roots in community organizing, Ecology Action has successfully implemented results-based engagement strategies to activate hundreds of communities throughout California and deliver measurable outcomes.


Program Design & Delivery

Our team develops and delivers programs with real impact by taking a human-centered approach to identifying objectives, understanding audiences, testing pilot solutions, and reporting on measurable outcomes.


Technical Expertise

Our work draws from a deep bench of experts with decades of experience in regulatory energy, transportation planning, active transportation, youth education, electric vehicle adoption, water conservation, and zero waste.

Act Now for Climate

Less Emissions is our mission – and with a little help from our friends we know we can get there.


Are you ready to be a positive force for good? Join our volunteer community!



Explore upcoming Ecology Action and partner events to learn more about sustainable initiatives in California.



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