Roadies

Kyle Maxwell brings 20 years of creative development experience to Ecology Action. Hailing originally from San Jose, Kyle studied graphic design at San Jose State University, then dove headfirst into the agency world, building brands for start-ups and Fortune 500 tech companies in Silicon Valley. A deep passion for cycling and snowsports eventually led Kyle build a design company and pursue working with outdoor sports brands, creating campaigns and marketing collateral that better aligned with his own love for adventure and simplified living. In 2014, Kyle consulted with Ecology Action’s marketing team to create a new identity for the organization which led to four years of ongoing work and then ultimately a full-time position leading creative direction on all aspects of program marketing at EA. A recent transplant from “over the hill”, Kyle lives with his family in Scotts Valley and can be frequently seen on two wheels carving turns on backroads and shredding Santa Cruz’s finest trails.

As Sales Manager for Ecology Action’s Hospitality Program in coordination with PG&E, Mike is responsible for managing Ecology Action’s sales team delivering energy efficiency upgrades to hospitality customers throughout California.

As Senior Technical Support Specialist, Nicholas identifies, analyzes and develops solutions to meet information system requirements, and develops tools for support of desktop systems and users. He is our primary web developer and go-to person for anything technical. Nicholas troubleshoots and problem-solves to ensure that Ecology Actions IT infrastructure is running smoothly.

Piet Canin oversees Ecology Action’s sustainable transportation programs, which emphasize healthy, money saving, and environmentally friendly means of travel. Piet has helped implement several innovative programs at Ecology Action, including Bike to Work Day, the Electric Bike, and Folding Bike Incentive programs. Piet has been active in advancing sustainable transportation programs over the past 30 years. He has extensive experience working with a diversity of partners including schools, businesses, public health, safety, and transportation agencies, community groups and individuals.

Piet has actively advocated for the Coastal Rail Trail since 1998 and leveraged diverse partners to move forward such projects as the Beach Street Bikeway, Arana Gulch and increased funding for the Rail Trail. Piet is a long-time member of the Regional Transportation Commission’s Bike Advisory Committee, FORT Board Member and a Bike Santa Cruz County Lifetime Achievement award recipient.